Financial Support to Social Services Term Marketing Strategy of Corporate Social Responsibility

Abstract

Paper joins marketing activities of business subject in corporate social responsibility with financial support to social services. It points to possibility to improve company image by connection with non-profite institution declaring interest of business in community development in the region.

It is at the strategy of social responsible corporate one of the key arguments.

Keywords

• Corporate social responsibility
• Social services
• Company image
• Development
• Fundrising.