Abstrakt
Staying with foreign partner was held from 29 - 31. 8. 2016 at Charles University in the form of a workshop. The meeting focused on the issue of sports management and marketing.
Members of the Department of ServiceManagement of Faculty Law and Economic Sciences at the University of Bayreuth under the leadership of Prof. Dr.
Herbert Woratscheka (head of the mentioned department) participated on the programme. Topics of the foreign authors was focused on the concept of values in sport, methodological approach to evaluating the quality of sport services, sport concept of value in customer behavior and their response to marketing of sports services, presenting new perspectives in sports marketing.