This chapter focuses on the temporal dimension of digital and online television as one of the most salient innovations in the field of post-broadcast television and its cultural consumption. The chapter argues that heterogenity of post-broadcast consumption practices (such as free or pre-paid television archives, file sharing services, pirate consumption, mobile applications, etc.) implicates a breakdown of the traditional television flow as described by Raymond Williams.
Regularity and sequential nature of television flow is slowly replaced by individual variability in television viewing, including individual temporal settings.