Abstrakt
This study measures the importance of candidate characteristics listed on ballots for a candidate's position on a slate, for preferential votes received by a candidate, and, ultimately, for getting elected. We focus on the effects of gender, various types of academic titles, and also several novel properties of candidates' names.
Using data on over 200,000 candidates competing in recent Czech municipal board and regional legislature elections, and conditioning on slate fixed effects, we find that ballot cues play a stronger role in small municipalities than in large cities and regions, despite the general agreement on higher candidate salience in small municipalities. We also quantify the electoral advantage of a slate being randomly listed first on a ballot.