Abstract
The aim in the article is to conceptualize the general foundations of research on the importance of regional symbolism in the process of region and regional identity formation. The article is founded on a critical analysis of works pertaining not only to the field of the new regional geography, but also to the field of regional marketing and/or branding, sociology, and semiology.
The authors focus on meanings attributed to symbols and symbolism in literature, and observe which elements are viewed as regional symbols and how these symbols contribute to the process of regional development and institutionalization, especially in the formation of its symbolic shape. They examine the thematic and theoretical grounds, looking at identity, regional identity, and regional institutionalization.
Next, regional symbols are defined and classified according to their types and forms, and their importance in the process of regional formation and institutionalization is discussed. The results show that symbols of any type can play an important role in a region's marketing, and become the key image associated with a region.
The authors conclude that regional symbols are a significant feature of the formation of a region and its identity, both outwardly (the external image of a region) and inwardly (concerning the inhabitants' relationships with their region).