Abstract
This article analyses the current state of strategic management in museums in the Czech Republic, especially in relation to modern management methods which have their theoretical foundations in the theory of New Public Management. Reforms in the spirit of New Public Management greatly influenced the establishment of the public sector in the Czech Republic.
The result is a description of the current state of strategic management in museums, galleries, and monuments, which identifies the weaknesses and best practices via case studies. One part of this result is the design for optimal performance indicators for this segment, including a discussion of their appropriate use.
The results have shown that the implementation of these instruments can be beneficial for individual institutions in cultural heritage, but it is necessary to precisely define the performance indicators to respect the specifics of the evidence as well as the heterogeneity of the individual institutions.