Publication at Faculty of Science |
2017
Abstract
One could observe certain stagnation in winter tourism associated with winter sports in the past years. There is no longer any considerable growth in the number of participants, but new ski resorts are being established and there is a competition struggle among them.
When it comes to competitiveness, it is necessary to examine the reasons leading to the final choice of a skiing destination by a participant in winter tourism. The concepts the image of a destination, place attachment and loyalty, where influencing the choice of a destination, are applied on the developing destination Lipno nad Vltavou.