Abstract
The goal of this paper is the media image of campaign Hello Czech Republic, organized in the Czech Republic in 2016 by the Meta association. Its task was to adapt to the Czech conditions Swedish teaching materials on refugees, national identity, stereotypes or migration, which would help in the work of Czech teachers.
They consisted of a manual for teachers with suggestions of thirteen lessons, film Šádí, presenting the story of a small Kurdish girl, and comic book Jednou se zase setkáme, Sanam. Příběh o cestě za svobodou, telling the story of Hamid, who was forced to escape from Afghanistan to Sweden.
Presented in the article in more detail comic book became the apparent main subject of media reports. However, the recipient is not able to find out about it too much because it has become only a pretext for presenting content more favorable from the point of view of the media.
Therefore, the main theme in most of the media information has become one of the tasks, telling of a fictional nuclear accident in the Czech Republic, which effectively raised a wave of criticism directed at the campaign, not only from the media, but also the most important politicians in the Czech Republic. Created by media selective and distorted image was thus subordinated to current events in the country and used in the political struggle.