Abstract
Sustainable Development strategy is going to celebrate its 30th anniversary this year (1987). Despite its long existence it is a concept very little understood globally and causing public sentiment just at a small part of population.
The article thinks about the causes and ways to improve it. It is indicators that have an underused potential for presentation sustainability principles and ideas.
The sustainability indicators may serve as informative, educational and public enlightenment tools and assist in understanding of the whole concept - an instrumental condition for its embracing. The article defines general qualities of the indicators, as inter alia thematic relevance and indicator relevance, and proposes a set of five key indicators representing main dimensions of sustainable development: People, Planet, Prosperity, Peace and Partnership.