Abstract
The article aims to present a possible research design for analyzing historical press photographs published during the socialist regime. It introduces a design structure that comprises an epistemological basis (interpretivism), theoretical perspective (constructivism and poststructuralism), methodological approach (social semiotics and multimodality), and method of analysis (social semiotic analysis).
The aim of this study is to demonstrate that it is possible to apply a postmodern approach to historical photographs and to prove that concepts that are applied within the research on liberal societies can be used within the research on socialist societies if some specific conditions are taken into account. Such an assumption is documented by a case study that presents an analysis of a photograph published in the Czechoslovak press in 1968.