Emergence of printed books: technological and commerce revolution

Abstrakt

The aim of this paper is to present the series of changes in the production and consumption of books in the second half of the 15th Century. In six important exemplifications is presented the impact of revolution in printing techniques, which creates new specific field of business.

Based on examples mostly from Renaissance Italy, paper shows how the evolution and proliferation of printing press changed period market structure.

Klíčová slova

• printing press
• technological revolution
• renaissance