The monograph by Jiří Šoukal is a fruitful analysis of leisure-time strategies and intermingling of urban and rural environment. This welcome survey of what is now-adays a half-forgotten form of spending leisure time in interwar Czechoslovakia is a valuable contribution to a broader discourse of consumer society, of special impor-tance for defining consumerism more rigorously, and seeking a less injurious model of human society sustainable in the long run.