Publication at Faculty of Arts |
2015
Abstract
The work focuses on the conceptualization of migration as one of the central topics during election campaign for Moscow Mayor-2013. Strategy of target audience segmentation is under scrutiny: part of the audience becomes an ((outgroup}}.Cognitive metaphor analysis as well as critical discourse analysis of all electoral programs demonstrates that all the candidates, notwithstanding their popularity and political views, intended to get electoral support through separation and stigmatization of a certain audience segment - migrants - which could have been their potential electorate as well.