The aim of the collective monograph is to reveal the way in which the field of linguistics communicates with the wider public, the process of formation of conscious language awareness, and the implementation of theoretical concepts and interventions into practical use. Analysed are the institutions, their actions and means (influence on language function in the public domain, codification interventions and their consequences, language policy in relation to the language situation, the educational system and particularly teacher training, the government of science and its popularization, and many others), as well as the leading actors of language policy.
The main focus of the theory of standard language in Slavistics was placed predominantly on pre-existing academic discourse, which gives rise to the theoretical concepts and interventions. Attention is also paid to the subsequent evaluation of the impact and consequences of the implemented policy (standard language forms, mother-tongue speaking competency, language policy making).