Abstract
We are witnessing the emerging of the European single digital market which brings new opportunities for the transmedia and cross-media producers. Although the European media landscape does unite, culture and language boundaries are remaining. "East Grimm" is a cross-cultural transmedia project that is concerned with ancient heritage, old traditions and mythology in popular form.
The old mythologic stories are accessible to creative retelling, they are timeless, and they project into our today's life. This paper describes the "East Grimm" project and its development.
The project narrative offers an opportunity to observe cultural specifics in today's storytelling and the stories themselves.