Abstrakt
This paper aims to explore the potential of a semiotic approach to the concept of framing, because it is one of the most important concepts in research of media contents, especially of the news. Framing can be defined in short as creating a context leading to a specific sort of semantic biases, to stressing certain values.
It is closely connected to the well-known concept of agenda-setting, in which it plays its part. Because framing is a matter of media contents, there are many ways to enrich and deepen its research using various semiotic approaches.
This paper will introduce the main solutions already being used, and also outline some new possibilities.