Analysis of strategies and intentions of university development in the Czech Republic and Great Britain
2019
Abstract
The paper deals with strategies and long-term plans for development in tertiary education. It analyzes the content and ways of presentation, links to strategies in education within a wider framework, reveals common themes and differences in the concept and presentation of selected universities in the Czech Republic and Great Britain.
The aim of the paper is to compare the content of strategic development plans and to present ideas for enhancing university development opportunities within strategic management as well as ways of presenting strategies as a way to increase the success of marketing communication with the internal and external environments of the educational organization.