Publication at Faculty of Humanities |
2019
Abstract
In the wider context, the text deals with the classification of senses and sensory perception first into philosophical and theological treatises and historical works. However, the greatest attention is paid to how the senses gradually became part of social science research, especially in sociology and social anthropology, and how they are an important object of field ethnographic research in various societies today.
The study refers to a number of case studies of so-called sensory ethnography and highlights how contemporary advertising through our sensory perception can target our consumption decisions.