Abstract
This article sketches in the image of Muslims in Bosnia and Herzegovina in the newspaper Sarajevski list, the official gazette of the Austro-Hungarian occupation government, at the turn of the 19th and 20th centuries. The study is temporally circumscribed to the period from the establishment of the above-named gazette to the founding of the newspaper Bošnjak, the first modern Muslim periodical in the country.
Its analysis focuses on the quantity of reports on Muslims, the content, extent, and diction of official and non-official messages and, finally, also on the relevance of this reporting in relation to Muslim everyday life. The reports dedicated to the Islamic faithful are set into the broader context of building a state administrative apparatus which was governed by the Land Government in Sarajevo, and an ideological framework that was significantly influenced Benjámin Kállay, the Austro-Hungarian minister of finances and informal governor of Bosnia and Hercegovina at that time.