Scattered Eggs of Instagram: World Record Egg as a Democratic Collaborative Artefact of Produsage

Abstract

I discuss here the issue of World Record Egg in relation to a photography and user generated content. Based on the shift from Batrhes' poststructuralist viewer towards Bruns' produser, I demonstrate how a content of a photography could be created by produsers via their interaction and participation.

Keywords

• Instagram
• World Record Egg
• Web 2.0
• Artefact
• Produsage