Abstract
The paper discusses the topic of sharing of digital content as part of a sharing economy.The phenomenon of last decade is the sharing economy. Originally, the sharing in offline communities was replaced by the sharing in online communities.
The most famous are areas such as accommodation services or transport services.One of the area of the sharing economy is the sharing of digital content (especially movies, music, electronic books etc.). This area interferes with the lives of almost every one of us, especially the digitally literate people of the younger generation.The described research shows the extreme involvement of the young generation (secondary and primary school pupils) in sharing digital content.Other analyses also show key players on the Czech market.
Research has shown that, although a perfectly competitive environment could be expected, it is not.Although there are no formal barriers to entry, digital content sharing is characterized by a monopoly or oligopolistic position.A specific problem area is the issue of the legality ofthesharing digital content, especially these days when the new EU directive came into force andEU Member States should implement it in national legislation.