Abstract
Facebook discussion threads are often associated with a controversial exchange of views. This study deals with these threads.
In the theoretical part the author aims to look at Facebook as a separate internet medium that requires active interaction from its users. He deals with Marshall McLuhan's and Erving Goffman's theories and aims to work with the evolution of the social network.
In the practical part the author focuses on Facebook discussion threads themselves and on their participants. To cope with his research problem, he employs two qualitative methods, discourse analysis of Facebook's discussion threads and semi-structured interviews with debaters.
He tries to distinguish whether there are any interaction patterns, discourse terminology used by debaters within discussion threads and he also aims to describe Facebook discussion threads from an overall perspective. In semi-structured interviews with Facebook debaters the main goal is to reveal the motivation to present their opinion online and reflection of the social platform itself.