Publication at Faculty of Humanities |
2019
Abstract
Instead of stability and security, today's companies and businesses attract employees to meaningful work and self-development. A symptom of the difficulty of keeping such promises is the emerging concepts and categorizations of nonsensical work (eg Bullshit jobs, D.
Graeber) going hand in hand with the growing ranks of corporate happiness managers. In this paper, I will present the current expansion of startups, their popularity and attractiveness among young middle-class workers as an expression of the desire for meaningful work.
Based on ethnographic research of several startup projects I will analyze the ways of their legitimation and contradictions.