Publication at Faculty of Arts |
2020
Abstract
The topic of the paper is the analysis of contemporary internet meme culture related to the person of the leader of the socialist Yugoslavia, Josip Broz Tito, and the meanings generated by this culture. The functioning of Tito's image is a unique example of mythization of a historical figure in popular culture.
Obviously, this mythization refers to the narrative structures formed as part of Tito's official presentation in conditions of the dictatorship. However, it also combines aspects related to nostalgia for the past, to contesting the current political order and the fascination with certain (pop) cultural archetypes.