Publication at Faculty of Social Sciences |
2020
Abstract
A non-traditional candidate, an unprecedented president? Why did Americans elect such a controversial figure as the head of their country? What were the causes and context for electing Donald Trump as the American president and which strategies and topics gained him voter support? This book aims to describe and analyze the steps Donald Trump took to exploit the fissures in the socio-economic and cultural cohesion of Americans in order to win the elections. The deeper, contextual understanding and the chessboard of the 2016 election background presented in this book make it easier for the Czech readership to understand Trump's steps more deeply than as flashed through his media portrait.