Publication at Faculty of Arts |
2020
Abstract
This essay attempts a critique of Roland Barthes' 1970s structuralist analysis of the interplay between text and image in contemporary culture, by the context of the media theory immediately following and revising Barthes' work (Walter J. Ong and Vilém Flusser in the 1980s); and through a more detailed exposé of Kenneth Goldsmith's recent practice and theory of "uncreative writing" and his "managing language in the digital age."