Reason analysis as an alternative in the research

Abstract

Reason analysis is an analysis of the individual reasons and motives behind the process of decision-making. The method and principles were first expounded by P.F.

Lazarsfeld in 1935. The method concerns the individual answers to "why" questions.

In the end the procedure groups the responses into several types - patterns.

Keywords

• reason analysis
• research method
• accounting scheme
• P. Lazarsfeld
• causal analysis