Abstract
The technological revolution which legitimised the everyday use of computers shows that we are increasingly moving from textual cultural expression to visual or using hypertext. Following books, the Internet has become the new data-medium invention involving a new type of literacy, from linear to non-linear reading, and it still remains relatively under-researched.
Aside from art, new media connected with technical advances has the potential to transform the culture of mass society by means of easily available visual data with various purposes and functions. This contraposition of postmodernity and technologism is also significant in analogue artwork because it determines a new approach to working with visual information as well as changed attitudes towards means of expression in art education.