The Czech and Slovak Audiovisual Market as a Laboratory Experiment for the Digital Single Market in Europe
2020
Abstract
This chapter reconstructs and compares the attitudes of Czech distributors of premium audiovisual content (films, television and Web series) toward reform measures proposed by the European Commission for the introduction of a Digital Single Market in Europe and explains the basic operating mechanisms of the business model for audiovisual content in small markets. Based on the lessons learned, the chapter offers a reflection on the sustainability of the online business model of the film industry in the EU with respect to consumer demand and European Union competition law.