Abstract
The presented text is first devoted to the inclusion of langauge deformalisation phenomenon into the current social context. Furthermore, newly emerging text structures oscillating on the border of media, marketing, political and colloquial functional style are analyzed - text Čau lidi published on a public profile of the Prime Ministre on the social network Facebook, @ MinFin, @ObranaTweetuje on the communication platform Twitter, the abbrevations/nicks @ZdravkoOnline, @Strakovka names of official documents - Lítačka - and online electronic platforms - e-Občanka, Účtenkovka.
In particular, language means and communication strategies are described, confirming the current trend of language and communication deformalisa- 65 tion and democratization of the expression, especially within the environment of communication of state institutions.