Abstract
The importance of communication between individuals and groups is nowadays constantly emphasized and we are often told that we don't know how to communicate anymore. We either communicate only a little or badly.
Communication in the online world allows us to create the ideal images of ourselves but is often rejected. However, it is a fact that we spend a lot of time online and it simply cannot be ignored.
Everyone who speaks to other people, whether it is a person, an institution or even a church, should consider this fact. This book tries to map out how the church is reaching out to the society through new or classical media.
This monograph thus fills a niche on the market of specialized literature on communication and persuasion. The contributions presented in this book cover a wide range of areas and touch on issues emerging in the context of the media image of individual denominations.
The book is suitable for all readers engaged in this field professionally or otherwise.