The emergence and expansion of virtual worlds of virtual and augmented reality is intrinsically linked to the question of the application and enforcement of human rights (and therefore law in general). Is it at all possible in virtual worlds to own, that is, to maintain the concept of ownership as an inviolable human right? On the other note, can virtual objects in augmented reality affect rights in the real world? And what about the freedoms? Virtual avatars offer virtually unlimited freedom of self-determination, but does virtual self-determination have any limits? Do we have the right to freedom of speech even in worlds controlled by private companies? Protection against discrimination?