Although in anthropological research methodology fieldwork is fundamental, anthropologists today have to recognize that digital technology has become not only a necessary tool (for example, in order to mantain a distance relationship with their informants) but also an effective part of the research object. As a matter of fact, if anthropologists investigate social discourse, it is necessary to notice that a significant part of it, takes place onlin and is represented on the media.
In this article, I will analyze, assuming anantrhopological and socio-linguistic perspective, the phenomenon of marginlaizationand stigmatization of Roma/Gypsies in Bulgaria. In order to do that, I will make use of different types of e-fieldwork (two online newspapers and Facebook platform) where it is possible to analyze comments and reactions to recently published articles abou the so-calles 'tsigani' .