Abstract
The works of Gilles Deleuze and Félix Guattari have become a part of the curriculum at most European art schools. Artists have been attracted to and challenged by the variety of examples used in their work from the world of art, in addition to the construction of a space, making it possible to create connections between different kinds of human expression.
This presentation explores such territories alongside the contributions of Deleuze and Guattari enabling us to grasp a new mode of artistic communication representing a unique mode of sharing an experience. Despite the scepticism of Deleuze and Guattari toward communication with regard to artistic creativity, the author proposes a new conception of artistic communication based on Deleuze and Guattari's terms such as map and territory.
These conceptions can construct the model of artistic reception which deals with the dominant schema, consisting of author - work - curator - recipient, as with other kinds of artistic expressivity. Here, communication is not limited to the simple articulation of an idea, it also serves as a possible indication of a quality change of the territory.
This approach grasps the conceptions of referencing map and territory to a real cartography of perception which, in this case, requires the integration of performative aspects. The author will present a concept of performative reception as an active function creating a transmitted membrane which relates different features of the artistic landscape.