In this article, we discuss some limits of methods being used most frequently for testing creativity and describe the process of developing a new diagnostic tool - a self-reporting inventory of creativity and innovativeness based on a complex set of skills and competencies identified in the review of existing research, relevant literature, and available diagnostic tools. Our complex applied creativity construct involves imagination, idea creation, openness, flexibility, and features like braveness, analytical skills, assertiveness, and even empathy, which are all necessary to transform a new idea into practical application beneficial for a company or society.
We first gained data from 125 respondents and analyzed the structure of the first version of the questionnaire (reduction from 80 to 77 items had to be done based on correlation analysis). Then we undertook a series of exploratory factor analyses.
After the iterative process of eliminating all the items with low loadings or problematic cross-loadings, we suggested the six-factor solution for the new, second version of the Creatixo inventory consisting of 47 items. On the new sample of 106 respondents confirmatory factor analysis supported the six-factor structure of the inventory (GOF indices: CFI = .990, GFI = .909, RMSEA = .025, SRMR = 0.101).
The Creatixo tool has shown good results in internal consistency measures - e.g., McDonald's omega of all individual factors varies from .740 to .887. Now we are about to gather the bigger sample of the quota-representative population and cross-validate the psychometric analysis current outputs.
We discuss the further validation studies and some limits of the self-reporting inventory approach to assessing creativity, innovativeness, and productivity.