Th e article is part of a comprehensive youtuber language research project. It points to the specifics of this expression in the fi eld of phraseology.
Many youtubers have individual style, respectively repetitive means of expression, ways of word formation, but we can say that in the fi eld of youtubering, expressions and shapes are also valid, which are common to all youtubers without distinction (eg video, etc.). Th is also applies to the level of phraseology, on the one hand, phraseology is generally very special and dependent on the current situation and idea, on the other hand, we find idioms that are common to all youtubers, for example in terms of structural creation.