Blogs of politicians on social media contribute to the formation and maintenance of the politicianʼs image, participate in organizing the interaction between the speaker and the listener, and also expand the possibilities of influencing the consciousness of the audience thanks to modern information and communication technologies. The relevance of the study is due to the need for a detailed consideration and systematization of the means of linguo-pragmatic influence in political discourse and the importance of further study of communication strategies and tactics.