Corporate social responsibility (CSR) : proclamation of necessity

Abstract

The theory "corporate social responsibility" (CSR) is characterized in the paper. The paper expresses the authors' opinion, that CSR as a mere proclamation of necessity of the firms' ethic behavior does not enforce this into praxis.

The internal economic motivation to CSR is the necessary condition for firms to invest in CSR. The necessary conditions for such motivation are than formulated.

Keywords

• Corporate social responsibility
• Credibility
• Economic motivation
• Ethic firms' behavior
• Trust