Abstrakt
The aim of this paper is to give a discourse of behavioral economics with its nudge theory in public health policy. Considering a great number of papers dealing with this phenomenon in the past few years, the study identifies various focus areas and suggests areas for future research using peer-reviewed journal articles.
They have been properly selected from Web of Science and Scopus databases from the three-year period of 2018 to 2020 based on the approach of Hohenstein et al. (2014). The overall effectiveness of the reviewed nudging strategies accounted for over 80%.
A range of explored areas such as obesity or addictions is associated with high costs for the health care and social systems and with lowered quality of life. Therefore, this review suggests a movement towards more research and publications in all the focus areas and collecting a greater deal of data of nudges so that health policymakers and other stakeholders may employ their indisputable potential.