Abstract
Czech culture was, as well as other areas, forced to cope with the effects of the Covid-19 pandemic. The aim of our study is to define and interpret key attributes of mass media acceptance of new, innovative cultural events in times of pandemic crisis and a potential transformation of the media discourse.
We illustrate it on specific examples of cultural events, and due to the importance of mass media in the time of the pandemic, we rely methodologically on media and discourse analysis. The research is based on a qualitative content analysis which investigates the ways art and culture are presented in the media.
Based on our findings, the dominant changes in the discursive perception and depiction of the newness of the cultural productions lie in the ways the media think about the presentation of form and content of art, in a heterogeneous reception of online forms of culture and in a significant concentration of positive motives associated with cultural events.