Abstrakt
The 7th International Language Management Symposium aimed to explore all basic aspects of standardization processes from the perspective of language management theory as well as other relevant theories. Standardization as a process based on intervening in variation is usually aimed at efficient communication on a larger scale.
It not only covers the emergence of standard varieties of languages, but also language cultivation, elaboration of genres and terminologies, and language teaching as well as the development of norms and standards for industry, commerce and intercultural contact. Standards help to measure and to compare quality.
Achieving standards in various areas of human activities, extending far beyond language use, has been a product of the modern era. Standardization is inextricably linked with social modernization, i.e. with social and cultural development through industrialization, urbanization, and digitalization as well as political, economic and cultural integration and unification.
This era is followed by the pluralization of the existing standards in connection with the post-modernist bolstering of regional and minority identities.