Political slogans in the election campaign (based on the 2021 parliamentary elections in the Czech Republic)

Abstract

In conditions of high political competition, slogans are an effective tool for attracting and retaining the attention of a potential voter and stimulating certain political actions. The study of political slogans as one of the genres of political discourse allows us to determine the manipulative techniques used by political actors to achieve the main goal - gaining power.

Keywords

• Political slogans
• election
• campaign
• parliamentary elections
• political discourse
• language manipulation
• suggestive influence.