Abstract
The chapter presents three comments on the effect of competition regarding to the Unfair Competition Law. First part describes diverse forms of relevant damage, esp. non-material damage.
It points out the difficulties proving damage in civil proceeding. Second part presents actual problems with application of notorious model of an average consumer (traditional benchmark of competitiors' behavior across jurisdictions).
Last part mentions new risks coming with the digital era (e. g. lookalike audience in the world of social media networks).