The Egerländer Hof - a place of nostalgia marketing and identity creation

Abstrakt

The article deals with the problem of home tourism of Germans expelled from Czechoslovakia after the Second World War. Using the example of the family-business Egerländer Hof in Karlovy Vary, it shows the special features of marketing that primarily targets the specific customer segment of nostalgia tourists.

Klíčová slova

• Home tourism
• expelled Germans
• nostalgia marketing, Egerländer Hof.