Abstract
The paper presents the Upper Palaeolithic parietal art as part of research in anthropology of tourism. The first part describes anthropology of tourism, a sub-discipline of sociocultural anthropology that allows for combining presentation of selected prehistoric locations with subjective narrative reflexivity of an anthropologist.
Special attention is given to the ever more topical issue of authenticity, specifically to the comparison of original and authentic caves with parietal art and their artificial copies. What lies in the focal point of the second part of the study is selected significant site complexes of French prehistoric rock art that attract more and more of tourists’ attention.