Abstract
Th is article attends to metaphorical expressions and their brain processing from the psycholinguistic perspective. The article explores an analytical tool to uncover the unaware (unconscious) lexical items connections, possible primed words, neural mappings, and short-term memory involvement in the perception of the so-called conceptual metaphor theory (CMT).
Th e results of the analysis are in opposition to the traditional western metaphor theory (WMT). Psycholinguistic approach seems therefore to be an appropriate tool for analysis because it reaches out to real people, their perception, cognitive skills, and language intelligence which should be the core aspects of a data-based research.
Th e research started in 2014 as an independent project and has gradually increased its data sample which can be interpreted by a quantitative statistical analysis. The data are collected by the psycholinguistic cognitive test; the statistical analysis supports the validity and reliability of the research.
Totally, 500 memory tests were then statistically analysed for fi nding any correlations between the lexical items projected during the psycholinguistic test. The psycholinguistic test results proved the normal distribution; the statistical analysis shows direct correlation in both after-experience (WMT) and unconscious decision making (CMT). in terms of lexical item binding and priming.