Abstract
The successful breakthrough of the ANO 2011 (political party founded by Andrej Babiš) in the Czech legislative election 2013 showed the power and importance of high-quality political consulting. As a part of the electoral ca-mpaign 2017, a book entitled What I dream about when I happen to be slee-ping was published to make people understand, that the ANO 2011 is the best platform for political change.
During the electoral campaign 2021, another book was published (Share before they ban it). This paper analyses the morphological variation in the latter book in order to set the "impassable bor-ders" of the current written Standard Czech.