Abstract
From the very beginning of the 20th century the established approaches in museums have been continuously challenged by social and technological changes. Topics such as use of multimedia in museums, technologies in exhibitions, virtual exhibitions, modernization or digitization are accelerated also due to recent experience from pandemic and increasing visitor's expectations.
For better understanding at first I will describe overall situation of Czech museum and their visitors. Technologies and interactive media can be used in many ways but in order to stay focused I will than talk mainly about exhibitions, online museum exhibitions and visitor engagement.
I will present main findings from a quantitative longitudinal study of Czech museums between 2015-2020 and experiences from the development of software INDIHU Exhibition for creating online exhibitions and research associated with it. At the end of the presentation I will point out some of the main trends in this area and address set of current challenges for museums and their staff in 21th century.