Abstract
Google is one of the biggest players in the European Union's, even the world's, market regarding the search engines and other related digital services. As such, it is used by many entrepreneurs to offer their products and services in a targeted manner to the consumers, for online advertisement is regarded as one of the most powerful channels concerning e-commerce.
Nonetheless, due to its monopolized status, Google tends to breach the EU's competition regulation on various levels. The European Commission had on different occasions concluded that Google had used its monopoly for its own benefits and against the competition regulation.
Google's reluctant approach towards the Union's antitrust regulation is one of the reasons why many demand clear and complex digital market regulation. The European Commission listened to such requests and submitted a proposal for the digital markets act.