Raman spectroscopy has become one of the most utilized methods for the characterization of transition metal dichalcogenides (TMDCs); however, the interpretation of the Raman spectra of TMDC-based heterostructures has been the subject of recent debate. Using a comprehensive combination of micro-Raman and tip-enhanced Raman spectroscopy, accompanied by ab initio simulations of both Raman frequencies and intensities, we show that the activation of the otherwise geometry-forbidden E mode and symmetry-forbidden A1 mode is the fingerprint of the strong interaction between the monolayer MX2 (M is Mo/W, X is S/Se) and the gold substrate, in contrast to the weakly interacting or freestanding MX2.